People working at a minimalist white desk with a laptop, notebooks, glasses of water, and decorative vases, with a tall vase of calla lilies in the background.

Big Ideas, Real Impact.

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Big Ideas, Real Impact. 〰️

A female-owned and led creative agency dedicated to strong brands, effective creative, and sour gummy candy.

Work With Us
Our founder, Kejal Macdonald. She is a young woman with dark hair, wearing a black t-shirt and blue jeans. She's smiling and posing with her chin resting on her hand against a blurred orange background, ready to meet your branding needs.

Our Head Heathen

Kejal Macdonald fell in love with branding and marketing at 9 years old when she began wallpapering her childhood bedroom with Got Milk and Absolute Vodka ads.

A first-generation Kurdish American, her father was born in a remote mountain village without electricity or running water. So she understands a thing or two about building something incredible from scratch.

She has over 20 years of experience, working with brands big and small. Kejal has worked in large ad agencies, led in-house marketing teams at start ups, and created everything from a single social post to a Super Bowl (ahem, Big Game) commercial.

Kejal graduated from the first Masters in Branding program in the country, and wishes her 9 year old self could see us now.

  • "The best money I've ever spent with an agency, without question."

    —Fortune 50 CMO

  • "Kejal understands brand building on a deep strategic level and helps make our marketing better."

    —VP Marketing, Fortune 100 Company

  • "True creative partners who understand the assignment and always deliver on time and on budget."

    —Client of 6 years

Contact us

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